Customer Thermometer The Ultimate Question Fred Reichheld
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The Ultimate Question 2.0: NPS Book Review

Fred Reichheld published The Ultimate Question in 2006, at a time when thought-leaders started investigating the impact of customer service on a company's success and profitability. Telephone complaints lines and long-form surveys had been the…
how to sustain customer loyalty customer feedback solution satisfaction
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How to Sustain Customer Loyalty

You've worked hard to build a valuable, loyal customer base, and you don’t want to lose them - churn is never good. But sustaining loyalty and driving customer retention is not as easy as just providing good service. If you want to know how…
customer experience predictions 2020 customer thermometer
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5 Customer Experience Trends for 2020

We are at a pivotal moment for customer experience, with the impact of artificial intelligence (AI) and a very clear shift in relations between customer and company making it harder than ever to stay up to date with ever-evolving customer expectations. Customer…
blue ocean shift book review
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Blue Ocean Shift: Book Review

When Blue Ocean Strategy by W Chan Kim and Renee Mauborgne came out in 2004 it was a seismic book. The thrust of Blue Ocean Strategy (BOS) is that companies must create and drive up elements of remarkable customer experience to be different…
cmi case study

CMI setting the bar for MSP helpdesk support

NewCMI Ltd, known simply as CMI, has become renowned in the UK for helping businesses to grow through innovative IT and dependable support. The company has enjoyed phenomenal growth – it now boasts 100+ employees and a client base of 400+…
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10 Customer Success Webinars

Webinars are a succinct and easy way to find out more about a topic that might otherwise seem a bit daunting! We think customer success - which is becoming increasingly pertinent - is just the type. You might already know about customer satisfaction,…
15 Event Survey Questions and Template
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15 Event Survey Questions and Template

Organising a successful event takes planning, experience and investment. Whether your event is a social occasion, a fundraiser, a conference or maybe a training session, you want your attendees to have a great experience that they will share…
Punk CX book review Adrian Swinscoe CT
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Punk CX: Book Review

Adrian Swinscoe writes on customer experience and customer service for publications like Forbes and the BBC. Punk CX is his second book covering the topic of CX. We've all read books where the author has hit upon a good business idea and…
allen associates customer experience case study survey

How Allen Associates succeeded by putting service over sales

The recruitment sector is renowned as being an incredibly tough market. The industry is huge, with estimates outlining it’s now worth over £35 billion to the UK economy. However, it’s also very crowded. It’s estimated that the number…
customer thermometer emoji survey smiley face
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The Ultimate Guide to Using Emoji in Surveys and Business Communication

Can you believe it’s been a mere seven years since emoji hit the mainstream? Billions are now being sent each day, with all ages universally embracing the ability to add images to their written communications. Here at Customer Thermometer,…
feedback frenzy customer survey economy

Feedback Frenzy

One of the most interesting conversations we've heard regarding the feedback economy came from The Bottom Line radio show and podcast on BBC Radio 4. The proliferation of review sites like TripAdvisor and TrustPilot (often called the 'Feedback…
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How to Create a Training Survey

Training surveys are becoming increasingly common in the workplace, making professional development a more rounded and thorough process. Be it a training needs assessment or a post-training effectiveness survey, asking employees for feedback…