Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

A smiley face survey template

Surveys are changing! With communications becoming more visual, and the dramatic rise in "emotion" based feedback, you may need a smiley face survey template to help you get better customer feedback. Did you know... As few as 2% of consumers…
maximise survey response rate
,

How to maximise your Customer Thermometer survey response rate

Customer Thermometer's excellent survey response rate is a critical reason the service is so popular. We regularly critique and fine-tune both email and embedded surveys for our customers, to ensure they are performing as well as they possibly…
IT customer satisfaction surveys

How to run IT customer satisfaction surveys in busy environments

We are increasingly hearing from IT support teams and IT departments who need to run IT customer satisfaction surveys and are getting dramatically dwindling response rates. This low response rate phenomenon is endemic. Only last week I was…
Client satisfaction thinking
, ,

Effortless experience and what it means for your surveys

To build loyalty, companies need to stop thinking "exceed expectations" and start thinking "make it easy". This is the surprising central premise of a recent book called "The Effortless Experience" by Dixon, Toman and Delisi of CEB. Loyalty…
Zendesk 50% response rate event surveys

How Zendesk gets a 50 percent plus response rate to its event surveys

Zendesk’s flagship European “Art of Customer Satisfaction” event takes place annually in London. With over 400 delegates, Zendesk’s CEO Mikkel Svane giving the keynote, dozens of high-profile industry speakers and tickets at $400, it’s…
Customer support surveys tips
, ,

Customer support surveys: why yours isn't working

If you run a customer support team, you’ll probably be seeking useful feedback from customer support surveys. No doubt, you'll recognize these issues: You need a meaningful measurement about how customers feel about your service, not…
4-point-rating-scale1

Why Customer Thermometer uses a 4 point response scale

We sometimes get questions from customers who ask why we settled on a 4 point response scale and why we don't offer a mid-point 'average' option. When we explain it, most conversations end positively. We thought it would make sense to spell…
reduce customer churn

How to reduce customer churn in the cleaning industry

As the leading provider of surveys to North America's cleaning and facilities industries, we see a lot of great ideas, neat thinking and best practice. Recently, we approached some of our most proactive and customer-focused facilities and…
Create a Microsoft Dynamics survey
,

Create a Microsoft Dynamics survey

If you're looking for a quick and easy way to create a Microsoft Dynamics survey, Customer Thermometer is for you. Embed instant feedback surveys right in your Microsoft Dynamics emails. You can choose from our library of over 40 icons,…
email voting tool buttons

The ultimate email voting tool

If you're looking for an email voting tool that offers more than Microsoft Outlook's inbuilt voting buttons then Customer Thermometer's service will be perfect for you. Customer Thermometer lets you send emails with the voting buttons embedded…
measuring net promoter score by email

Measuring Net Promoter Score

Measuring Net Promoter Score has never been easier. 1-click customer satisfaction surveys from Customer Thermometer are unique because they embed the survey in the email body. This means your customer or employee can click directly from their…
Reasons Why You Should present customer thermometer to boss
,

Presenting Customer Thermometer to your boss or board

If you've discovered Customer Thermometer for the first time, and you need to present the service to your boss, or management team, here's everything you need. We've previously written about 10 good reasons to choose us, however in this article…