Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

getting more out of surveys
, , , , , , ,

Our secrets to getting more out of surveys

When was the last time you filled out a survey from a business? Most people will have been asked for their opinion multiple times this week, if not today! Customer surveys are part of life now - and you need to make sure your business is…
Outlook envelope icon - Designing surveys for Microsoft Outlook

Designing surveys for Microsoft Outlook

What makes a good survey design for Outlook? This article explains how to design a survey for Microsoft Outlook and some of the potential pitfalls. If you're looking to insert a survey directly into Outlook itself, then take a look at this…
handling customer feedback
, , ,

After the survey: Our 5 step repeatable process for handling customer feedback

Once a customer gives you feedback in your satisfaction survey, what should happen next? Sometimes, as a customer, it feels like we’re just shouting into a black hole with no chance of ever seeing a response. It’s incredibly disheartening…
spanner in circle

Help desk customer satisfaction survey options

When we launched Customer Thermometer six years ago, our focus started with the marketing agency world. Six years later and our single biggest niche is the help desk customer satisfaction survey. Help desk customers from right across the world…
brightgauge and customer thermometer csat surveys
, , , , , ,

BrightGauge and Customer Thermometer launch integration

We're delighted to announce our newest integration today, with leading BI dashboard BrightGauge. BrightGauge's dashboard application allows users to bring together data from multiple critical systems into one place, giving you a single place…
quick survey ideas header
, , , , , , ,

Quick survey ideas

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
embed a survey in an email

Embed a survey in an email - get great email feedback

Embed a survey in an email: Do you know what your customers think of your email? You can easily embed a survey in an email to understand how customers feel about the service being given by your business. Everybody from your support team…
stop sign
, , , ,

5 common customer survey traps

At Customer Thermometer, we spend a lot of time researching the best ways to conduct customer surveys. But even if you follow all the great advice available, there are still plenty of pitfalls that might just catch you out. We've pulled together…
Example survey questions
, , ,

Example survey questions you can ask using Customer Thermometer

Looking for example survey questions? Then you're probably keen on getting customer or employee feedback in some way. Whilst getting feedback from your customers is awesome, it's rarely plain sailing. There are so many different types of…
Business books reading list
, , , , , ,

Lindsay's summer reading list

As many of us start to ponder reading material for our summer vacation, I thought I would share with you five of the books I have been reading, or rereading, recently. If you're searching for a beachside blockbuster, you'll probably want…
survey evolution

The evolution of the online survey

Your audience has changed. Is the online survey you're planning on running in the future fit for purpose? Consider the following: Communication has become abbreviated. Long online survey response rates are plummeting. A large…

20 Customer Survey Response Rate Facts | Infographic

It’s very clear from the newest research I've been reading, and compiled below by Customer Thermometer, that long format survey methods are not keeping up with the changes in customer expectations and behaviour. The typical customer survey…