Retention Rate

Retention rate is hot topic amongst our customers and readers. Losing customers, especially in big numbers, is extremely unsettling and expensive. It becomes a destructive cycle; customers leave, more effort is expended getting new ones, so the company’s eyes are taken off the existing customers. Service quality declines as a result, and so even more customers leave.

We spend a lot of our time researching and discussing the very best ways to solicit feedback from customers to ensure that our client’s retention rates stay as high as possible. After all, if you don’t ask your customers how they are feeling, you’ll only ever hear from a tiny fraction of them. A fact that’s probably giving you a very false view of how you’re doing. In this section, you’ll find research, statistics, suggestions and tools to help you ensure your retention rate stays as high as possible.

customer support satisfaction monitoring
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Pan Pac 'Logs' Support Satisfaction Monitoring

Pan Pac Forest Products Ltd is New Zealand’s leading specialist in sustainable forest products, processing 1.5 million tonnes of logs per year into pulp, lumber and cut logs. Managing forests, felling trees and processing thousands of tonnes…
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7 Stats To Make You Think Differently About Your Customer Feedback Process

How your customer feedback process can keep up with tech trends Comprehensive new research from Ofcom shows how tech behaviors in Western society have changed in the last 10 years. It’s an illuminating picture of the UK consumer market, whose…
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How customer feedback drives the Glossier phenomenon

We are honored to count the wonderful makeup and skincare brand Glossier as one of our customers. We are constantly inspired by their customer experience approach, and have researched various interviews, articles and consumer posts to bring…
Hivelocity case study
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How Hivelocity delivers ultimate customer centricity

When data center provider Hivelocity started out in a Tampa basement in 2002, most competitors in the server hosting industry were leading their go-to-market message with speeds and feeds rather than customer service. Today, with 70,000 square…
Victorian Plumbing customer excellence
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Customer excellence using feedback at Victorian Plumbing

Victorian Plumbing is one of the UK's largest online retailers of branded and in-house designed bathrooms and accessories. Based in Merseyside, UK, the company was founded in 1999 and with its focus on customer excellence, has gone…
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The 5 best practices of a high performing helpdesk

The 5 best practices of a high-performing helpdesk There seem to be two schools of thought around helpdesks. You either look at them as a cost centre or a profit centre. A necessary evil, or a gold-plated opportunity. Whichever it is, and…
the 20 online survey
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How The 20 uses Customer Thermometer to help MSPs reach their ultimate growth potential

The fastest online survey in the West In the fast-growing world of IT managed service providers (MSPs), one innovative business is leading the market. By using customer feedback from the very heart of its interactions with customers, The…
online surveys soccer
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A look at how online surveys have made the headlines this week

Putting the boot into online surveys The humble online survey came under intense scrutiny from an unexpected source earlier this month when a top English Premier League team asked fans to rate the performance of its manager. Everton Football…
How to measure transactional NPS
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How to measure Transactional NPS

Pick a customer and imagine it’s the only one you have. Your first or your best – it doesn’t matter. With only one customer, you can afford the time to invest in understanding their motivations and be responsive to changing needs. But…
feedback customer service
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Getting feedback on customer service, a case study

Getting feedback on customer service is notoriously challenging. Customers are busy and don't often have time to spare. We spoke to Customer Thermometer user Lanteria about their success at getting and using feedback on its customer service. Tell…
CSAT keynotes
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5 great CSAT keynotes

CSAT conferences and events can take you to some far flung places, literally and metaphorically. But none of us have the time (or the air miles) to get to all that many of them. Instead, we’ve scoured the web to publish our top 5 CSAT…
employee survey questions
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Employee survey questions - ideas

Employee survey questions - ideas Employees are busy, time-poor and more demanding than ever. What kind of questions should you be asking in your employee survey to keep on top of how they feel? Many businesses are now employing a large number…