Customer Retention

There’s an often-told story about a salesman in a department store who was deeply unhelpful and rude to a customer when he saw that they only wanted to buy a $13 item. However, when that salesman’s manager looked into the value that customer had spent in the life of their relationship with the store however, it ran into the tens of thousands of dollars.

In this section on customer retention, we have some superb content which will help you really understand what drives retention (it’s not always what you think). We debunk the myth that wowing customers is what it’s all about and we provide useful assets and downloads to help your customer retention efforts succeed.

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Embrace simplicity -
The need for simple feedback tools

Technology is becoming more and more complex. Tools have unlimited configurations, bloated feature sets and complicated deployment requirements. Nowhere is this more true than in the realm of customer feedback. Customer surveys have become lengthy…
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CSAT Stat of the Month

"68% of customers leave as a result of perceived indifference" What's the background? This CSAT stat is quoted frequently, but where does it originate from?In 2008, John Gattorna, a visiting professor at Macquarie Graduate School of…

The service recovery paradox

What is the service recovery paradox? We hear about the service recovery paradox every week from our customers in the anecdotal conversations we have with them. You probably experience it in your business, but may not have ever considered it…
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Quick survey ideas

Sometimes you just want to send a quick survey to your customers, staff or partners.You might want to get a snapshot of how people feel about your product or service, super fast.Or you might want to ask people something regularly, so…
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5 common customer survey traps

At Customer Thermometer, we spend a lot of time researching the best ways to conduct customer surveys. But even if you follow all the great advice available, there are still plenty of pitfalls that might just catch you out. We've pulled together…
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7 good customer service ideas that work

Everyone knows how important ‘good customer service’ is. It's an absolutely critical element of customer retention - something we all strive to improve. But how do you achieve it? Here are 7 good customer service ideas that you can get started…
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Lindsay's summer reading list

As many of us start to ponder reading material for our summer vacation, I thought I would share with you five of the books I have been reading, or rereading, recently.If you're searching for a beachside blockbuster, you'll probably want…
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5 ways to treat your customers as investments

Investing In Customers The people who put their hands in their pockets to pay you are your only source of revenue. So it pays to think of them as investments that you can plan, make and then nurture over the long term.Thinking this way…
Everything Store Jeff Bezos

The Everything Store: Book Review

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone was this fortnight's reading material for me.Since one of Amazon's central strategies is customer retention, I was fascinated to read about the inner workings of the business.The…
50 Secrets from the Science of Persuasion Book Review
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Yes! 50 Secrets from the Science of Persuasion: Book Review

Each fortnight I read something interesting from either the Amazon business books list, something I happen across in the bookstore. This week I've been reading Yes! 50 Secrets from the Science of Persuasion by Goldstein, Martin and Cialdini.Now,…
TED talks customer retention

Best TED talks on customer retention

Want to track down the very best customer retention TED talks? It can be tricky - TED talks are known for being extremely wide-ranging in their subject matter. So we've curated the very best customer retention talks here in one place.We…
customer loyalty resources

50 resources to improve customer loyalty

Customer loyalty's an ever-expanding topic. It can be tough to see the wood for the trees. How do customer loyalty and customer retention overlap? What's the latest thinking? How can staff retention affect customer loyalty? What should I read…